Branding + Communications Projects for Pritch London:
About PRITCH London:
A fashion brand that aims to empower those who wear it, by giving them the confidence to express their inner selves. Through luxurious clothing made by experts using high-end natural materials such as rare leathers. The brand launches two collections per years with a unique story and limited edition branding which was rolled out across a broad range of assets, such as invitations, lookbooks and digital marketing.
The brief + solution for ‘UNREAL REALITY’ Collection:
This collection focussed on unrealistic proportions and tailoring twists, the solution was a logo that reflects the unusual nature of the collection whilst fitting in with the paired back PRITCH branding. This was complimented by a colourful illustration that was animated for social media and client communications. The juxtaposition of these two assets reflected the duality of the collection and the brand.
Lookbook for Unreal Reality Collection:
Folded Poster/Lookbook for Unreal Reality Collection:
The brief + solution for ‘DIVINE BEINGS’ Collection:
To create branding for the collection that included an icon of a goddess from Greek mythology. Alongside this a type lock-up that reflected this Ancient Greek inspiration which would complement the PRITCH branding.
For this project I created a logo with a line illustration of the three-headed goddess Hecate, which was utilised across communications and within the collection itself. The branding also included a bespoke patinated bronzed background to compliment the logo and colour palette of the collection.
Lookbook for Divine Beings Collection:
VIP Invitations for Divine Beings Collection:
Luxury invitations created for VIP guests to a Fashion Week catwalk show - each guest received a bespoke box containing an experience which echoed the mysterious nature of the collection. Each bespoke box was covered in a metallic G. F. Smith paper, with the emblem of the collection (which Solver Design created for the collection) foiled in black on the centre of the lid.
Tarot Themed Event Invitation:
Pritch wanted to create invitations for a secretive Christmas event in an underground location in London inspired by the imagery of tarot cards. The event would be hosted in one of London's most famous wine cellars, so we sent the guests an animated invitation with a tarot card invented especially for the event: the cellar. The tarot theme was extended into the running of the event, for which I created four special tarot cards inspired by the chariot, star, sun and world tarot card. these cards were printed and handed to guests on arrival for a game which was played later on in the evening.
